Advertisers use a DSP to facilitate the process of ad buying and a DMP to utilize third-party user data (brands can merge first- and third-party data to strengthen targeting capabilities). Buying lots of banners online just didn’t have any effect except for surge marketing, which has been tremendously effective." SSPs https://zielgruppensegmentierung54060.wikinarration.com/6162320/indikatoren_für_online_werbung_sie_wissen_sollten