Reality Based Group applies structured methodologies to evaluate service quality using real customer interactions. Through secret shoppers, the company collects consistent data focused on areas such as staff behavior, service timing, and cleanliness. These evaluations allow businesses to improve customer experience with secret shoppers by identifying gaps in service and reinforcing pe... https://www.realitybasedgroup.com/wp-content/uploads/2016/07/MysteryShoppingQuickStartEbook.pdf