Most leaders assume they know what’s wrong with their conversions.
They do what modern marketing teaches them to do.
Results plateau.
It’s a failure of diagnosis.
This is the central argument of The https://iannaje405104.amoblog.com/the-real-reason-your-conversions-aren-t-improving-why-most-conversion-efforts-fail-anyway-insights-from-the-psychology-of-yes-by-arnaldo-arns-jara-why-conversion-optimization-doesn-t-work-high-traffic-low-sales-what-actually-drives-results-63377243
